


Our mission
King & Co. is a best in class communications consultancy that disrupts the market, by delivering innovative, creative, and bold campaigns that encourages brands to think differently.
Focusing on technology and B2B clients big and small, the consultancy works to an ROI-driven model, combining new ways to reach core and new audiences, delivered with the sense of urgency and restless nature of a London-based agency made in the UAE.

Our story

Bringing over 15 years’ experience delivering award-winning campaigns in the UK and UAE, Cheryl King founded independent communications consultancy, King & Co in May 2022. Whilst working with brands during the pandemic, Cheryl was inspired at the opportunity to do things differently, to think differently and to push the boundaries on what is possible for brands to reach audiences in a more impactful way, that puts business outcomes first.
Fast forward two years and King & Co. was born to bring to life this thinking. With a heritage and passion rooted in corporate communications, Cheryl’s mission is to deliver brave, bold and creative campaigns for technology and B2B brands, big and small in the Middle East.
King & Co. incorporates international experience and thinking with the local market knowledge of someone who has called the UAE home for eight years.