United Arab Emirates: XX June 2022: King and Co PR, a new boutique B2B integrated communications consultancy, specialising in supporting technology brands, has launched in the UAE.

Headed up by Cheryl King, who brings with her 15 years’ experience working at award-winning agencies both in Dubai and London, the new communications agency will focus on delivering strategic data-driven campaigns, that combine innovative routes to coverage, and creative story telling that puts business outcomes first.

Working with start ups and global brands across the Middle East, Cheryl will use her experience rooted in corporate communications and technology PR to help launch new brands in the region, accelerate businesses via insight and drive the growth of brands via connecting them to core and new audiences through impacting the news agenda.

After eight years calling this region my home, I’m really excited to launch King & Co PR”, commented Cheryl, founder of the agency. “The UAE is fast becoming a hub for tech, and with new talent and new brands coming to market, I wanted to start a dedicated consultancy that supports brands within this space. I’m passionate about helping companies to navigate their communications challenges through bold and ambitious story-telling that influences key stakeholders and builds brand loyalty.”

“I think the PR landscape is becoming much more sophisticated in region, it’s no longer about getting coverage for coverage’s sake, there is an even greater focus now on delivering tangible measurable results, rooted in business outcomes,” she added.

King and Co PR will also work with a network of people both locally and internationally in order to ensure the right team with the right experience services each client.

“One thing the last few years has shown is that you don’t always have to be in the same locality as each other to be able to deliver stellar work and to achieve great results. King and Co PR works to a unique model that brings together the best teams, with the best skill sets and experience based on the objective of the brief set, and I’m proud to be working with a network of fantastic people to be able to do this,” she added.

Prior to setting up King and Co PR, Cheryl was Managing Director of award-winning broadcast consultancy, markettiers MENA, which she ran for almost eight years in region. Before coming to the UAE Cheryl also worked for markettiers’ London Headquarters as well as at leading technology communications agency, LEWIS PR.

For PR enquiries:

Contact: Cheryl King
Email: Cheryl@kingandcopr.com
Contact: +971(0)55 941 8449