King & Co PR were appointed a few days before the signing, which was taking place at the EV Innovation Summit in Abu Dhabi and followed closely after the Avis signing a few weeks before.

 

Given the timing and the close proximity to the last announcement, King & Co PR delivered a strategy that focused on selling in the news announcement via a press release immediately once the news had been released, as well as pitching media interviews for the spokespeople behind the company.

 

Results

Due to the close relationships King & Co PR has with top-tier media, 14 clippings were secured, including 2x top-tier interviews on Dubai Eye’s Business Breakfast, which was also aired at the same time on Dubai One TV.

 

Further hits also included Zawya, Logistics News, and Construction Business Middle East, resulting in an AVE of $60,646 and a circulation of over 2 million.