A first for the region, the campaign built on the success of Informatica’s media profiling at GITEX in October 2022. King & Co PR were tasked with delivering a targeted media relations exercise, inviting key influential media down to the launch event in Abu Dhabi.

 

Results

Key media attended, including Al Khaleej, Al Bayan, and the National – with MEED doing a one-hour interview with the company’s CPO, Jitesh Ghai. Significant coverage followed in target publications in English and Arabic, ultimately achieving the objective of positioning the company as a Thought Leader in its field.