Based in Dubai for more than 12 years, Cheryl launched King & Co PR to help technology, corporate and fintech brands successfully launch, scale and grow across the MENA region. With the UAE continuing to position itself as a global hub for innovation and technology, Cheryl saw an opportunity to create a consultancy that combines international agency experience with deep regional knowledge, strong media relationships and a commercially-focused approach to communications.

 

Throughout her career, Cheryl has worked with start-ups, scale-ups and global enterprises, helping organisations navigate complex communications challenges, build brand visibility and deliver meaningful business impact.

 

Before launching King & Co PR, Cheryl was a Director at Edelman, where she worked exclusively on a major global logistics client, supporting corporate communications across the GCC region, Business Communications division and Partnerships function. Her work included leading communications around high-profile business engagement and sports partnerships from Dubai.

 

Prior to this, Cheryl was Managing Director of the Dubai office of markettiers, the specialist broadcast PR consultancy, where she launched and grew the MENA operation after relocating to the UAE in 2014. During her time there, Cheryl led award-winning campaigns and introduced new routes to impacting regional news agendas through broadcast, audio and integrated communications strategies.

 

Notable career highlights include leading the communications efforts around major government initiatives and campaigns, and winning Small Agency of the Year at both the PRCA MENA Awards and the MEPRA Awards.

 

Outside of work, Cheryl is passionate about travel, adventure and the outdoors, and can often be found planning her next trip, paddle boarding, planning her next marathon or exploring new destinations.