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Nintex
Nintex approached us around the appointment of a new regional Vice President, with a clear need to quickly build his profile in the Middle East and position the company as a credible voice on automation, AI and digital transformation across Saudi Arabia and the UAE.
Approach
We delivered a strategic profiling programme for Regional VP Samir Akel, securing high-impact interviews and contributed commentary in leading regional business and technology media. In parallel, we led communications for a major Nintex report on enterprise AI adoption and readiness in Saudi Arabia, shaping the narrative and executing a targeted media outreach programme.
Impact
The ongoing programme has delivered extensive, high-quality coverage across top-tier regional and Saudi outlets, significantly raising both Samir Akel’s profile and Nintex’s visibility in the Middle East. The AI report in particular achieved strong media pickup, positioning Nintex as a trusted authority on AI readiness and automation in the Saudi market.
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