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SUSE
SUSE initially sought targeted support around key regional moments including GITEX to reflect its Middle East expansion. We shifted the event-led visibility to a sustained, credible communications programme aligned with the national digital agendas of the UAE and Saudi Arabia.
Approach
We supported SUSE around key milestones, including GITEX Global, delivering strategic media engagement and senior spokesperson positioning. This evolved into an ongoing communications programme, including the launch of SUSE’s legal entity in Saudi Arabia, supported by a targeted media strategy that secured high-quality coverage across leading regional and Saudi outlets such as Arab News.
Impact
SUSE has established a stronger, more consistent media presence across the region, with coverage that reinforces its role in digital sovereignty, enterprise innovation and open-source leadership. Our work has helped shift perception from event-led visibility to long-term market commitment, particularly in Saudi Arabia.
results
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