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Mongo DB
King & Co PR was appointed to MongoDB in the Middle East to support growing their brand presence in the region, drive coverage around their MongoDB Day in Dubai and amplify their presence at GITEX in October.
Approach
King & Co PR positioned MongoDB as a leader in AI-ready data infrastructure with high-impact coverage in top outlets like The National, Gulf News, Khaleej Times, ITP.net and Arab News. The media programme drove ongoing interview demand, executive briefings and consistent messaging, supported by onsite coordination, spokesperson prep and real-time storytelling with partners and customers.
Impact
The programme delivered a significant uplift in regional visibility, strengthened credibility with enterprise and government audiences, deepened priority media relationships, and positioned MongoDB as a strategic technology partner aligned with UAE and Saudi digital transformation agendas.
results
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