King & Co PR was onboarded to help secure proactive media opportunities for the leadership team, including Valerie Konde, who as a woman in tech – had a lot to talk about. A targeted media relations strategy was devised in order to maximize the news.

 

Results

As part of the ongoing profile-raising exercise, King & Co PR has secured profile in key titles including The National’s Money & Me, Wamda, FinTech Futures, FinTech Times, as well as securing speaking slots at high-level speaker events including Step, Seamless, and MEA Finance Leaders in Payments.