The Power of Reacting Quickly At King & Co PR, this week was another reminder that some of the best PR opportunities come from reacting quickly to the stories everyone is already talking about. The UAE’s new salary payment regulations created strong opportunities for one of our fintech clients to comment on SME readiness, financial operations and digital tools. At the same time, the GCC-UK trade deal opened the door for multiple clients to weigh in on regional growth, investm
