What Tech Editors Wish PR People Knew...

This week I sat down with two of the region's tech magazines, and it reminded me why I love this industry.

Running a magazine today is a business first. There's real pressure to land the ad revenue, keep brand partners happy, and build out a packed events calendar. Teams are stretched thin trying to do all of it well. But underneath that pressure, the curiosity is very much there. The instinct for a good story, the interest in what's actually happening, hasn't gone anywhere.

Four things stood out to me that I wanted to share:

Vary your spokespeople. 

Editors are tired of seeing the same name pitched for every story. If you've got one go-to spokesperson, it's time to build out the bench. A more varied lineup gives journalists more to work with and makes your brand easier to cover.

Help the media, don't just pitch it. 

The best relationships come from being useful. Good content, fast turnarounds, and a willingness to support a story even when it's not about your client all add up.

Rethink your event timing. 

So many brands schedule events on the same day, and often on a Monday morning. Journalists can't be everywhere at once, and Monday is usually when they're heads down catching up on the week ahead. If you want a strong turnout, think outside the traditional slot.

Regional content matters. 

Global angles are fine, but what editors here are really after is content with a regional lens. Local data, local voices, local relevance.

None of this is groundbreaking, but it's a useful reminder that behind every media outlet is a stretched, curious team trying to find the next good story. The more we make that easier for them, the better for the long-term relationship.