Pattern
Pattern engaged us to help maximise its presence in the Middle East, with a specific focus on building ongoing brand awareness and thought leadership in the UAE’s highly competitive e-commerce and retail landscape.
Approach
We developed a targeted thought leadership programme to position Pattern as an expert voice on e-commerce growth, marketplace strategy and consumer trends. We placed commentary and bylined articles in leading business publications such as Khaleej Times and Inc. Arabia. We also supported the launch of Pattern’s latest e-commerce report, delivering a coordinated media outreach programme focused on relevance to regional retailers and brands.
Impact
Pattern achieved strong, sustained visibility across key UAE and regional media, with coverage that reinforced its expertise and relevance to the Middle East market. The e-commerce report launch delivered significant exposure, helping to position Pattern as a go-to authority for brands navigating marketplace growth in the region.
results
